Kalamazoo’s Bell’s Brewery Introduces New Ale

Based in Michigan, Bell’s Brewery is introducing a new beer next week called “no Yeah,” An easy-drinking Golden Ale with an alcohol by volume of 4.5%, No, Yeah is bright and fun inside and out. This lighter craft beer option is crisp and dry with a slightly sweet flavor profile. It is balanced, not overly bitter, and will resonate with fans of lagers and those just looking for a really nice beer. It was crafted specifically for those in the Midwest.

No, Yeah, is Bell’s latest year-round release; it will start shipping next week in Michigan, Wisconsin, Indiana, Ohio, Illinois and Minnesota.

The packaging for No, Yeah is bright, fun and full of Midwest-isms in randomized word bubbles like Just gonna sneak past ya Ope, ‘scuse me Yeah no for sure Watch out for deer No yeah for sure and Ope, sorry

“We saw an opportunity with our core offerings, part of a growing market, but also a niche that’s near and dear to us as proud Midwesterners,” Larry Bell, president and founder said. This beer will appeal to those who are looking for another alternative to higher ABV beers, something that is crisp and refreshing and not too hoppy,” he added.

Both the name and packaging play into Midwest politeness and memes that share in that culture. Phrases like “ope,” ” ‘scuse me,” and “let me sneak past ya” are all part of the fun of this new Bell’s offering.

No, Yeah is the perfect easy-drinking Golden Ale for all things Midwest. It begins shipping the week of Jan. 18. No, Yeah will be available to purchase at the Bell’s Brewery General Store and Eccentric Cafe in downtown Kalamazoo on Jan. 18.

Midwesterner-ese and the Upper Great Lakes Translations

No Yeah = Yes

Yeah No = No

Yeah, No, for sure = definitely

No yeah no = oh no, you’re fine

Yeah no yeah = I’m sorry, but unfortunately, the answer is yes

Ope, sorry = I’m just gonna sneak past ya and grab the ranch

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