Candles have graced our planet for centuries, providing light, aesthetics and ambience. These luminous jewels are more than just functional light sources, and the demand for aesthetically pleasing and aromatic candles reflects their stunning evolution.
The industry has witnessed an upsurge of assorted candle products, each satisfying different tastes and preferences. While its astronomic popularity is a welcome development, consumers must get detailed information about the products they purchase. Hence the need for candle label requirements that highlight industry guidelines and best practices. These play a crucial role in guaranteeing safety, transparency and consumer confidence.
That being said, let’s delve into predetermined candle labelling guidelines that every candle manufacturer or retailer must abide by :
The first rule of thumb when labelling candles is to comply with all relevant legal regulations. Most countries or regions have standard rules and best practices imposed by regulatory authorities, such as the CLP ( Classification, Labeling and Packaging Regulation ) and General Product Safety Regulations ( GPSR) in the UK.
These regulations cover all angles of candle labelling, such as safety warnings, manufacturer’s information, allergen information and ingredient disclosure. You can break the law when your candles are not legally-compliant, which can breed severe consequences such as hefty fines and product recalls. Your reputation may also take a hit.
The last thing you want is to “unwittingly” put your consumers in harm’s way by failing to provide essential safety information. Your candle label should bear safety details to prevent accidents and ensure responsible usage.
Give clear and concise usage instructions, burning duration, and recommended distance from flammable objects. Also, you must make it clear if your candle contains potential allergens or hazardous materials.
Modern-day consumers are uber-conscious about product ingredients as health and safety awareness increases. Trust is an essential ingredient for building a healthy and robust relationship with your customers — and you can win their trust by disclosing the complete ingredient list in your product.
Include components such as wax type, fragrance oils and colourants on your label so customers can confidently buy your candles. If your products are eco-friendly, highlight the natural and sustainable ingredients to lure the attention of eco-conscious consumers.
Label Placement and Durability
You must consider the positioning of the label on your candle to ensure optimal readability and visibility. Also, the label should be durable enough to withstand environmental factors, normal handling and potential exposure to heat, moisture and UV rays. In other words, opt for superior quality labels such as thermal transfer labels from CDM labels. They are practical, reasonably priced and durable.
Ensure that your label provides accurate and detailed product information, including the candle’s weight, dimensions, burn time and other unique characteristics that might be a selling point. Do not include misleading information or provide incomplete data. Otherwise, you may get into trouble with your customers or regulatory authorities.
A well-designed and visually appealing label is one of the secrets to a successful candle business. It draws the eye and the mind and effectively conveys essential information. Opt for a look that aligns with your brand identity. Use legible fonts, brand-appropriate colours, and graphics to communicate the correct information and win your target market over. Do not go overboard with the design to avoid overshadowing vital information.
Adopt these industry best practices and adhere to your region’s standard guidelines and regulations for a booming candle business!